Of course, I’m not talking in the literal sense.  I mean in the world of business…do you stand out?

You see once you’ve looked at enough “brown cows”, they are all pretty boring!  Wouldn’t you agree?

But a purple cow…now that’s different!  That’s phenomenal!  That’s exciting…that’s remarkable!

In the information overload world we live in, you’re either invisible (a brown cow) or you’re remarkable (a purple cow).

Every day, YOU ignore brown cows!  We all do!  Seen that, seen that, seen that, seen that…oh wait a minute…that’s different!  A purple cow…let me take a look at that!

I’ve got bad news for you.  The traditional world of sales and marketing that companies and business people have used for decades, isn’t working.  You know what I’m talking about…packaging, publicity, pricing, promotion, etc.

Now, I’ve got good news for you!

If you can become a purple cow naturally…inherently, then you’ll not only survive, but you’ll truly transform your business by being remarkable!

If you want to learn about being a purple cow, then you need to read Seth Godin’s book:  Purple Cow: Transform Your Business by Being Remarkable”.

The changing economy has shaken us all up and it’s human nature to want to seek “safety.”  But safety isn’t going to get you a thriving business.  You’ve got to take risks.  You can’t HIDE!

So here are 10 tips on how to transform yourself, your company, your product and/or your service into a Purple Cow:

1. Don’t be Boring!  (brown cow); You know what I’m talking about!  But don’t force something that isn’t natural either.  Create something Un-Boring!
2. Being safe is risky so step off the edge.
3. Come up with 10 ways to make your product less ordinary and more extra-ordinary. Write it down now.
4. Find a small market…a micro niche’ and create a remarkable product for that niche’.  Forget trying to reach the masses.  You don’t have that much money, resources or time. Instead try to reach a small group of people who are obsessed with your micro niche.
5. Talk to your Customers.  Find out what they want by having real conversations.  One at a time.
6. Look at the competitors in your industry and do something that isn’t being done by any of them.
7. Be outrageous even if you’re a wallflower. Go out of your comfort zone.
8. Create an imaginary “client” and then create a new product just for that specific person and “wow” them!
9. Find a way to break through the clutter and to capture people’s attention!
10. Combine 2 totally unrelated ideas or service and create something brand new!

Just remember the quickest way to a 6-figure income is “multiple” streams of income and my specialty is helping women create an online “brand” and to monetize their expertise and message.  If you’d like to take my 6-week online course, “How to Make Your First $1000 Online, click here.