How to make money publishing a book

So you want to make money publishing a book?  That’s awesome!  You’ll be happy to know that since 2013, I’ve helped over 50 authors become #1 bestselling authors on Amazon and I’ve learned a few things about how to make money publishing a book.

The first thing to understand is that there are 2 types of income streams from publishing a book:  Direct and Indirect.

Direct income is from the book itself in the form of royalties.  For example, if you self-publish an ebook on Amazon and price it between $2.99 and $9.99 then you will make 70% royalties.  My client Nancy Hartwell, who was one of my first clients in 2013, is making direct income from the royalties of her book.  She calls it “mortgage money!  Her book has been on the top 5 on the bestsellers list for 4 years now and it pays for her monthly mortgage and then some.  Nancy has now published 3 books in her series and had them translated into different languages, so now she has multiple streams of direct income from her book!  Since publishing her book, Nancy has done over 500 radio interviews that drive large amounts of sales to her books.

Indirect income from a book would be things you might sell on the backend of the book.  This is especially true for coaches, consultants, speakers, and other business owners who can sell their services to readers of their book.  I have many clients who make indirect income from their book and I’ll give you a few examples here:

Suzanne O’Brien is a Hospice Nurse who teaches something called “End of Life Doula” training.  When she came to me she wanted to use the book to give away Level 1 of her training and then fill up her paid training programs for Levels 2 and 3.  Since we published her book she has filled her paid training programs and recently got a licensing deal in the healthcare field for others to use her training.  She also does live trainings and uses the book to fill up those programs.

Her book supplies her with new leads and she turns those leads into new customers.  Suzanne also told me that her book has opened many doors for her including an interview on CBS and last I heard she was looking to get on the TV show the Doctors.

Suzanne is a great example of someone who has leveraged her bestseller title and is making indirect income from her book!

Raffaele Di Giorgio has an amazing story!  He had a big speaking event coming up and he needed a bestselling book in 30 days.  We were able to publish and launch his book to #1 on the day he was giving a very important speech and he announced his book was a #1 bestseller from the stage.

Since then, Raffaele uses his book to get high level and high paid speaking engagements.  He now sells an online course that goes along with his book and he is getting ready to publish 2 more books with us because the first one is paying off in so many ways.

Raffaele and I just spoke the other day and he said to me “Your program absolutely works!”  It makes me happy when I have successful clients who really understand the incredible power of being a bestselling author.  It opens doors that you can’t even imagine having opened!

Raffaele has also been able to get his book as “recommended reading” for 2 large organizations in his particular niche’.  He is a great example of indirect income from his book!

Andreas Jones is building a business, brand and bank account with his bestselling books!

I’ll let Andreas tell you in his own words what having a bestselling book has done for him:

“When I contacted Michelle I was lost and frustrated with the process of publishing my book. Michelle’s process was so simple and easy to follow and she was there every step of the way. Since I became a Best Selling Author so many doors of opportunity have opened up for me some of which include:

• Becoming a Huffington Post contributor;
• Being interviewed on the hit podcast show, Entrepreneur on Fire, with John Lee Dumas;
• Being on the top 5 business podcasts on Itunes with more than a million monthly listeners;
• Growing my email list;
• Signing up new high end coaching clients;
• Being recruited to host radio show
• Invited to the Forbes Coaches Council

I can truly say without Michelle’s help I would not be where I am today. My life, brand and business has transformed since working with Michelle!”

One of the things I teach to my clients is something I call “The Backwards Book Launch!  You can sign up for my FREE webinar at Bestselling Author program to learn all about it.  The Backwards Book Launch teaches you how to create a strategic profit path for your book before you publish it and even if you haven’t written it yet.

Making money publishing a book isn’t easy; if it was, all authors would be making money from their books.  It starts with having a great book, that is professionally edited, with a great title, hook, subtitle, and content.  Then you do a massive launch and become a #1 bestselling author.  Once that is done, then you use that title and your expertise to open new doors of opportunity.

I’d love to speak with you about your book (even if you haven’t written it yet).  I have limited spaces on my calendar to talk to qualified applications.  If you are serious about building a business around a bestselling book, then CLICK HERE and book a call with me!